Bringing clarity to complex product ecosystems
I help platform teams align product, engineering, and design to scale systems, increase velocity, and deliver meaningful business outcomes.
0→1 products. Product design & strategy. AI-forward design.
Intro
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I’m a product-minded design leader focused on complex systems—platforms, AI products, and enterprise ecosystems. My work sits at the intersection of strategy, technology, and user experience, helping teams launch new products and modernize critical platforms.
I excel at bringing clarity, rigor, and measurable impact to complex organizations.
Whether leading a 40-person design organization or driving transformation across multiple product domains, I build the systems, teams, and operational excellence that allow design to contribute at the highest level.
Work
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My experience spans consumer, enterprise, and AI, with leadership roles at Target, Shopify, Gusto, and multiple startups.
Industries
B2C, B2B, Platforms, Commerce, AI, SaaS, Healthcare, Fintech, CPG, Fashion
Partners
Pinterest, Adobe, Spotify, Meta, Starbucks, Oculus, Gusto, United Healthcare, HBO, Falcon, startups (0→1)
Case Studies
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Case Studies *
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How
I lead
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Startup advisor and mentor
I also advise startups, mentor leaders, and partner with organizations to unlock their next level of growth.
Product and marketing
Built a full-service product and brand design agency supporting 0-1 startups
Building high performing teams
My superpower is scaling design maturity while elevating execution, quality, and measurable business outcomes.
More about me
Build strong partnerships with product and engineering
Translate complex systems into clear user experiences
Connect design decisions to measurable business outcomes
Develop teams that combine craft excellence with product thinking
Currently Building + Exploring
eCommerce
Target
Leading product design for the purchasing experience
Experimental
Second Surface
Building a local-first interface experiment for persistent, long-memory AI interaction.
Emerging tech
Advisor
Partnering with startups and organizations to unlock their next level of growth.
